Building customer trust through reliable delivery
“Kapiva is a result-driven Ayurvedic brand offering everyday wellness products powered by pure, potent herbs. Each formulation is crafted by expert scientists at our advanced in-house R&D center, blending the wisdom of ancient Ayurveda with cutting-edge modern science. We are committed to delivering positive health outcomes through evidence-based Ayurveda. Our all-natural, clinically validated products have improved the lives of 15M+ customers across 11 countries - effectively tackling lifestyle concerns like diabetes, hypertension, cholesterol, digestion, energy, nutrition and more!”
For a wellness brand offering products with medicinal properties, dependable delivery and accurate promises are fundamental to the customer experience.
“We started with Amazon Shipping about 6 months back [Jan-Feb’26] when we were looking for a reliable partner for Tier 1/2/3 cities. The problem we were struggling with was with reliability of delivery and promise accuracy and given that we are a brand selling products with medicinal properties, reliability is hygiene from a customer expectation standpoint. We started seeing visible results within first few weeks of operations where we could push our promise accuracy metric and achieve prepaid delivery success rate of ~97-98%.”
Using Verified Address intelligence to improve delivery outcomes
Incomplete or incorrect customer addresses can affect first-day delivery success, increase returns and create additional friction in the post-purchase experience. Amazon Shipping’s technology-led approach helped Kapiva address this challenge through Verified Address intelligence.
“In India, we still see a lot of cases where customer unknowingly enters a wrong or partial address and this is where Amazon Shipping’s tech capability came in handy and they were able to fix this problem for us.” After Verified Address intelligence was integrated, Kapiva recorded a 5–7 percentage-point improvement in FDDS and a 6 percentage-point reduction in RTO. Delivery-related customer complaints also reduced by around 30%.
Delivering an experience that competes with marketplaces
The integration of Verified Address intelligence helped Kapiva improve its delivery performance beyond the results recorded with its other delivery partners. “Because of faster SLA of the Amazon Shipping network, we are able to offer our customers delivery experience like marketplaces.”
Scaling daily shipment volumes with confidence
Kapiva’s growth with Amazon Shipping has extended beyond improvements in delivery performance. The brand has increased its average daily shipment volume by approximately 350% within 6 months.
“Since, we are a fast growing D2C brand, it is prudent for us to work with partners who operate at scale and the fact that Amazon Shipping operates at a massive scale gives us a lot of comfort in terms of expansion and growing efficiently.”
Growing efficiently with Amazon Shipping
Amazon Shipping’s ability to operate at scale gives Kapiva the confidence to expand its delivery operations while continuing to improve efficiency and manage costs.
“We are already seeing the benefits of economies of scale in terms of cost and hope to extend this further in the future.”
As the partnership evolves, Kapiva also plans to explore Buy with Amazon to drive further improvements in address quality and strengthen the delivery experience for its customers.
