Imagine your customers eagerly waiting for their package, only to find it arrives damaged—what a letdown, right? Great packaging is key to winning customer trust. It cuts down on damage costs. It also shows that you care about delivering the package in an optimal condition to your customers. In e-commerce, parcel packaging and delivery is as important as the product. It protects the parcel from any damage during transit and showcases your commitment to quality.
Why Packaging matters?
Good packaging isn't just about aesthetics—it's about protecting your product from the moment it leaves your hands until it reaches your customer's doorstep. Well packaged items are less likely to get damaged during transit, reducing the risk of returns and ensuring a positive customer experience.
The don’ts of packaging and labelling
Overweight and oversized Items: Avoid parcel packaging items that are too heavy or big—they can cause handling issues.
Poor quality materials: Skip the flimsy boxes and tapes. They can break or come apart during transit.
Incorrect label placement: Don’t place labels over edges or creases. A4 sheets for labels? Not a good idea—they get damaged easily.
Generic descriptions: Be specific with product descriptions. It helps in identifying the package if it gets misplaced.
Strapping or banding: Say no to plastic strapping. It can damage the packaging and sorting machinery and it’s not sustainable either.
Packaging guidelines by category
Keep your products safe and sound with these quick tips: wrap fragile items with soft cushioning material and double box the heavy stuff. Protect apparel with sturdy boxes, separate batteries in electronics and add padding. Seal toys and wrap books with cushion padding and box sharp objects securely.
Labelling guidelines for Amazon Shipping
Ready to ship your goodies? Let’s get those labels looking sharp. Here’s what you need to know:
Clear and readable labels: Make sure the shipping labels are clear, readable, and printed on good quality paper. Barcodes and QR codes should be scannable, and the "To/From" address must be visible and correct.
Label size and placement: Labels must be minimum '4x6' inches in size. Stick it on the visible side. Invoice goes inside.
Product descriptions: Share detailed product descriptions for easy identification during transit or at the time of delivery.
Packaging guidelines for Amazon Shipping
Minimum base dimensions: Packages should be at least 20 cm x 16 cm.
Recyclable polybags: Use recyclable polybags thicker than 50 microns, labeled with manufacturer details.
Weight and size limit: Keep items under 18KG and within 70cm x 70cm x 45cm.
Proper enclosures: Use sturdy six-sided boxes, padded envelopes, or polybags.
Use new packaging only: Pack everything in new materials and combine items for one order in a single package.
Mandatory outer packaging: Outer packaging is mandatory, even for manufacturer's boxes.
From robust packaging to clear labelling, every detail matters. By following these guidelines, you not only protect your merchandise but also build trust with your customers.
Ship with us
Amazon Shipping India offers you a reliable, cost-effective shipping with real-time tracking and efficient delivery services to enhance your business’s success. Leverage Amazon's vast network and logistics expertise to streamline your supply chain, reduce costs, and ensure your packages arrive safely and on time. Get started today and enhance your customer experience with Amazon Shipping’s reliable
courier service.