From Farm to home: building trust with reliable delivery
“At Bonphool, we bring natural honey and A2 desi cow ghee directly from the farmers of the Sundarbans and nearby forest-edge communities to customers across the country. Our mission is to support local livelihoods while offering pure, chemical-free products that reflect the biodiversity and richness of the Sundarbans region.
Given the sensitive nature of our products — especially raw honey — fast, safe, and reliable delivery has always been a top priority.
Before working with Amazon Shipping, we often struggled with inconsistent pickup schedules, delayed deliveries, and limited pin code coverage. This impacted both our customer satisfaction and our operational efficiency.
We decided to partner with Amazon Shipping because of their reputation for dependable logistics, nationwide coverage, and customer-first approach — all essential for a brand rooted in purity and trust like ours”, says Pralay Samanta, Managing Director, Bonphool Agro Producer Company Limited.
Seamless tech integration for smoother operations
“We’ve had a seamless experience using Amazon Shipping’s tech-enabled platform. From order creation to tracking and returns, the interface is intuitive and integrates well with our systems. The ability to plug into their API has made our workflow much smoother and has reduced manual work significantly.
The geo-code based routing has made a visible difference — fewer address issues and better accuracy in delivery locations have resulted in faster fulfillment and reduced RTOs. Our team has noticed fewer follow-ups needed with customers, which has saved us time and cost.”
Expanding reach in core markets
“Since onboarding Amazon Shipping, our delivery success rate has increased noticeably. First-attempt delivery rates are now consistently higher, and even during peak demand, the reliability remains strong.
We’ve been able to reach more remote and semi-urban pin codes, especially in West Bengal, Jharkhand, and nearby states — areas that are core to our customer base but were previously underserved by other logistics providers.
This improvement has directly impacted our repeat order rate and overall customer satisfaction. We’ve received positive feedback about timely deliveries and better packaging handling, contributing to steady business growth.”
Growing together with Amazon Shipping, across India
“As Bonphool grows, we’re looking to expand our reach across India, especially through our website and partner marketplaces. Amazon Shipping’s scale and tech infrastructure align well with these plans.
We’re also exploring faster delivery options in metro cities, and with Amazon Shipping’s evolving capabilities, we’re confident they’ll support us in offering better SLAs and localized warehousing options when needed.”
Amazon Shipping is more than just a delivery partner
“Working with Amazon Shipping has given us more than just a delivery partner — it’s like having an extended logistics team that understands e-commerce. The account support has been proactive, and communication is always smooth.
We’re happy with the partnership so far and look forward to scaling our logistics capabilities with Amazon Shipping in the coming months.”
